To empower farmers and consumers by creating a transparent, efficient, and fair digital marketplace that eliminates middlemen, ensures fair pricing, and promotes sustainable agriculture practices.
To become Africa's leading digital agricultural marketplace, revolutionizing how fresh produce is bought and sold, while supporting smallholder farmers and promoting food security across the continent.
Meet the hardworking Nigerian farmers who bring fresh tomatoes, peppers, and produce to your table every day.
Nigerian farmers harvesting premium tomatoes in authentic village settings
Farmers connecting directly with customers through DiFaMar platform
Our commitment to excellence is built on these fundamental principles
Open and honest communication in all transactions, ensuring trust between farmers and buyers.
Equitable pricing and treatment for all participants in our marketplace ecosystem.
Leveraging technology to solve agricultural challenges and improve market efficiency.
Promoting environmentally friendly farming practices for long-term agricultural health.
Giving farmers control over their produce, pricing, and market access.
Ensuring only fresh, high-quality produce reaches consumers through verified listings.
Building strong relationships between farmers, buyers, and all agricultural stakeholders.
Protecting all transactions with our secure escrow system and verified payment methods.
DiFaMar was born from a simple observation: farmers were working hard but receiving little, while consumers paid high prices for fresh produce. The middlemen were taking the largest share, creating an unsustainable system.
In 2023, we launched DiFaMar to bridge this gap. By leveraging technology, we created a platform where farmers could list their produce directly, and buyers could purchase fresh goods at fair prices—all protected by our secure escrow payment system.
2023
Founded
5000+
Farmers
10K+
Transactions
98%
Satisfaction